Petrusma Property
I undertook a complete restructure of the marketing department’s system and processes to improve efficiency and cohesion. I led a brand-refresh – redesigning the entire suite of marketing collateral to ensure brand consistency. This included the website, property signage, all printed and digital collateral, newspaper campaigns and property templates as well as social media campaigns. I art directing the feature video from concept through to output, collaborating with photographer Matthew Griffiths to conceptualise and capture the essence of Hobart real estate within a short feature video. Petrusma Property was recognised at rate my agent’s national awards night as Australia’s Small Agency Network of the Year for 2021.
