The newest addition to the Blundstone Arena redevelopment is PLUMB, a contemporary cafe next to the Ricky Ponting Stand in Bellerive Oval. PLUMB's location makes it synonymous with sport and more specifically cricket – although Bellerive now hosts AFL matches it's the battle between bowler and batsman that resonates most strongly from its halloed grounds.
The challenge in the brief from Cricket Tasmania was to incorporate a cricket theme into the identity of the cafe without dominating the ambiance.
We want to attract people using the nearby park and beachfront as well as locals and patrons of Blundstone Arena. While plumb is already a direct cricketing term, by utilising the Hobart Hurricanes official purple we have incorporated another subtle link to cricket while playing off the colour of the fruit.
The project required a new and vibrant identity, interior design, exterior design and signage, loyalty card, cafe barriers, sandwich board,
business card, menu and apron.