University of Tasmania

National Obesity Campaign

Target the Fat

We were required to do extensive research into all aspects of a given problem within society. I looked at addressing the growing obesity epidemic within Australia. The campaign focused on increasing the awareness of the choices we are faced with each each day and educating people about the value of a healthy diet and an active lifestyle. The importance of the campaign was heavily supported by statistical data, its ultimate goal was to promote the issue of obesity, generate thought and ultimately facilitate change.